Marketers and agencies say they have had trouble turning off AI tools despite their best efforts, affecting the way their ads look on the platform.
At the Advertising Research Foundation’s AudiencexScience conference in March, execs talked collaboration and keeping up with AI tools.
The company is investing in “being able to show what’s working” amid a broader industry contraction, but some agencies are taking a second look.
Marketers say the platform isn’t ready for full automation.
The new features are aimed at “streaming, scrolling, shopping, and searching” behaviors, an exec said ahead of the company’s NewFronts presentation.
She’s SVP of marketing, Optimizely.
He’s head of sales, Fyllo.
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