The brand’s “Look Behind You” campaign, featuring the “Heated Rivalry” star in his first ad appearance, has been viewed 35 million times and counting, Verizon’s CMO told us.
Google and Shopify are among those who have recently rolled out shiny new agentic toys.
Focusing on an athlete’s humanity over a highlight reel is something some marketers are considering, execs tell us.
“Our mission is to create a more informed public,” NPR’s CMO Mishka Pitter-Armand told us—one made “more urgent” amid federal funding cuts.
A technology-focused future isn’t one of doom and gloom in the bank’s new brand platform.
“In order to draft off the pop culture fun of Valentine’s Day, you can’t fake it,” one exec told us.
The newest team on the F1 grid, which has been heavily emphasizing its American roots, is aiming to reach a broad audience of potential fans on Sunday.
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