Social & Influencers
Why ‘Brandchella’ still has staying power
Beyond the music, the activations, creators, and brand presence keep the festival going strong—while providing marketers with a “testing ground” for future in-person events.
Experiential Marketing
TV & Streaming
How Paramount+’s ‘Dutton Ranch’ came blazing to life at SXSW
The streamer is prioritizing the “Yellowstone” spinoff, and SXSW was the perfect place to promote the Texas-set show, one exec told us.
Sports Marketing
Yerba Madre’s Super Bowl campaign encourages viewers to take a hike
The yerba mate brand, which kicked off a handful of sports partnerships last year, is putting its own spin on tailgating on Sunday.
Brand Strategy
How a trade org is using a conservation icon to promote battery recycling
Battery fires in recycling facilities are increasing. Woodsy Owl aims to educate the public about the risks.
TV & Streaming
Netflix House invites fans to come in—and hopefully come back
The streamer’s first permanent immersive location opened its doors in a Philadelphia suburb, with experiences tied to “Wednesday,” “One Piece,” and “Stranger Things.”
Brand Strategy
How Carvel created the first ice cream–dispensing billboard
The brand gave out more than 50 gallons of soft serve during a seven-hour pop-up.
Brand Strategy
Inside the Upside Down: How Netflix’s ‘Stranger Things’ came to life in the Marquis Theatre lobby
Sister agencies Salt and Pinch helped create a real-life Creel House to welcome theatergoers to the prequel play “Stranger Things: The First Shadow.”
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